Crisis PR

Depending on how it's handled, one crisis can make or break a client.
A full-blown crisis and a 24/7 media feeding frenzy, require savvy advice.
In 30+ years in business, MELODY'service has amassed considerable experience creating strategies and formulating counteroffensives to deal with crises. Through its discerning eye, the firm can pinpoint the crux of the challenge, create strategies to deal with all stakeholders who are vested in the firm, tailor an offensive, set up a mechanism for dealing with the media and serve as part of the troubleshooting team to help the firm navigate, weather and survive the media storm. MELODY'service has the wherewithal and skill to advise and guide the firm, government agency, educational institution, non-profit or individual. We provide a toolkit that is tailored to the unique dynamics of that crisis. This includes constructing letters, setting up a mechanism for controlling rumors and creating a rapid response team that will push back and help cushion the blows. In essence, we achieve the right tone and the right balance to manage the crisis.